I’ll be honest, one of the very first reasons I wanted to start a business was to make more money. I know now that this is a horrible reason, but this is where I was at 22. I was just out of college and was terrified of the thought of work in a cubical for my whole life. That was a big motivator in the early days, but it didn’t take long to figure out why I really wanted to pursue a business of my own.
When I first started taking on side projects, I began to realize that I need to help people first, the money would follow. You have to help ALLLLLLLOT of people first.
I think it’s important to think about this before going into business and putting your whole life into something. How can you bring value to someone else and are you going to enjoy doing it?
Creating value is the cornerstone to any business, but sometimes we get caught up in the logistics of how things are going to work before we put thought into the tangible meaning of the value you’re going to, or are, bringing to others.
It comes down to addressing common problems or pain points that other businesses or people are having and solving it or making their lives easier. Here are some common questions to answer to help you nail down a true value statement:
- Who are you serving or selling to?
- What problem can you help people solve?
- How do you solve it?
- How will your product or service make their life better in the end?
- What makes you different from the rest?
- How can you effectively communicate this to those who need to hear it?
Value is not a vague or abstract concept. It is simply being of service to others. When you are building your products or services with your customer’s needs in mind, you are in turn, creating VALUE.
I had to change my mindset from early on. Starting my freelance business was not at all about making money, it was built to help others. It was to solve problems and improve my client’s lives—even if it was just as simple as building a fresh website, taking some of their digital marketing work off their hands or much bigger like increasing the number of leads they are getting, improving their customer buying experience or increasing their profits.
Of course, there is much more to building a long-term, successful business than just bringing value. Other factors need to be in place, but when you are customer focused-first, the rest has the tendency to fall into place.
What are your thoughts on creating value in business? Comment below =)
“Try not to be a man of success, but rather try to be a man of value.” – Albert Einstein
Thanks for Reading,